BreatheUltra Promotional Video

Experience with Video Editing

Over the last two years of being a full time Graphic Designer, I have set myself a personal development task to learn how to animate/create videos. My skillset has always shone primarily through collateral and branding, whether that’s white paper design, logo design or event banner/stand design, so I wanted to try and get my animation skills up to this level (or at least close).

My relationship with After Effects has been nothing but rocky through out the years. I have followed plenty of tutorials and courses over the years, however I’ve never been create anything substantial. They few things I’ve created are simple loading animations or a logo animation which I followed step-by-step on YouTube. 

I then tried Canva. Some people may view this as admiting defeat; I look at it as finding a new, fitting venue for me. Why waste my time continuously using a platform which doesn’t work for me, when I could try another platform fitting for me? Even though some people have a negative view on Canva, I believe it truly has a space in the video creating world. Sure, it cannot make crazy animations which would be used in multi-million budget companies, however these companies would have an entirely seperate animation team. 

Obtaining this skill within Canva means I can have a major impact on companies who do not have a separate animation/video editing and graphic design team. 

BreatheUltra Promotional Video

From using Canva, I have created plenty of social videos for the electronRx LinkedIn, which have generated plenty of leads, and commercial video for BreatheUltra, electronRx’s sports and wellness brand. A chief member of the team said this video “sent chills down his spine”. 

BreatheUltra Promotional Video Research

After collating research from major sports brands like Puma, Nike and Adidas, I analysed key features and patterns which I felt was crucial to get across our empowering message. 

Audio is key: Audio can be underrated within the video editing world. Audio can have a crucial impact in the messaging of the video, so it is important to perfect this. I identified that many sports brands use motivational, intense, and focused audio to get their message across.

Fast-Paced Frames: This, accompanied with the motivational, intense, and focused music is great at getting an empowering message across. I have noticed this trend further outside of the sports and fitness realm. An example being Fanta's 2025 promotional video. They use these fast paced frames to quickly flash how many flavours they have. I used the same technique to show how many areas of sport BreatheUltra's technology can impact.

Conclusion

The BreatheUltra video was perfect at relaying the message and personality of the brand. An inspiring and powerful brand, which can make an impact to every area of sport, whether that is rowing or running. The research from other popular sports brands was a huge contributor to the success, where I learnt the impact that the combination of fast-paced frames and powerful audio can have.

This shows that, when used correctly, Canva definitely has a space in the video editing world. Sure, it cannot create high quality animations. However, as long as the message and research is strong, it's a perfect tool within the marketing space, particularly for low budget teams.